Overview
A redesign proposal transforming the brand into a story-led digital experience rooted in wildlife and heritage.
The design moves away from tourism templates toward cinematic storytelling.
Official Website Redesign Proposal
Wildlife Storytelling Experience
View live site ↗
ABOUT THE PROJECT
Challenge & Solution
The challenge was turning informational content into emotional narrative. Typography, layered imagery, and layout rhythm solved this.
Our Process
The redesign focused on narrative flow while maintaining frontend feasibility.
- Experience Mapping
- Editorial Layout Exploration
- Typography Direction
- Interactive Prototyping
- Frontend-ready Planning
THE RESULT
A Story-led Digital Experience
A premium, emotionally rich concept aligning the digital presence with the brand’s wildlife identity.
